EconBiz - Find Economic Literature
    • Logout
    • Change account settings
  • A-Z
  • Beta
  • About EconBiz
  • News
  • Thesaurus (STW)
  • Academic Skills
  • Help
  •  My account 
    • Logout
    • Change account settings
  • Login
EconBiz - Find Economic Literature
Publications Events
Search options
Advanced Search history
My EconBiz
Favorites Loans Reservations Fines
    You are here:
  • Home
  • Search: person:"Chen, Yongjian (Ken)"
Narrow search

Narrow search

Year of publication
Subject
All
Marketing 2 Marketing management 2 Marketingmanagement 2 Arbeitsgruppe 1 Bekleidung 1 Beziehungsmarketing 1 Brand management 1 Business network 1 Chief marketing officer 1 Clothing 1 Cross-functional integration 1 Customer analytics 1 Customer integration 1 Customer orientation 1 Data-driven culture 1 Dynamic capabilities 1 Dynamische Kompetenzen 1 Erfolgsfaktor 1 Firm performance 1 Führungskräfte 1 Innovation 1 Innovation management 1 Innovationsmanagement 1 Internet marketing 1 KMU 1 Knowledge management 1 Kundenintegration 1 Learning organization 1 Learning process 1 Lernende Organisation 1 Lernprozess 1 Managers 1 Markenführung 1 Marketing and sales integration 1 Marketing capability development 1 Marketing technology 1 New product development 1 New product performance 1 Online-Marketing 1 Produktentwicklung 1
more ... less ...
Online availability
All
Undetermined 4 Free 2
Type of publication
All
Article 7
Type of publication (narrower categories)
All
Article in journal 4 Aufsatz in Zeitschrift 4
Language
All
English 7
Author
All
Chen, Yongjian (Ken) 4 Ranaweera, Chatura 4 Chen, Yongjian 3 Coviello, Nicole 3 Mehrabi, Hamed 2 Fischer, Eileen 1 Gill, Tripat 1 Keramati, Abbas 1 Ma, Zhenfeng 1 Smith, Andrew N. 1 Zhao, Ping 1
more ... less ...
Published in...
All
European Journal of Marketing 1 Industrial marketing management : the international journal for industrial and high-tech firms 1 Journal of Business & Industrial Marketing 1 Journal of Product Innovation Management 1 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 1 Marketing intelligence & planning 1 The journal of product innovation management : an international publication of the Product Development & Management Association 1
more ... less ...
Source
All
ECONIS (ZBW) 4 Other ZBW resources 3
Showing 1 - 7 of 7
Cover Image
The architecture of marketing leadership : how different structures of marketing presence in the top management team drive new product performance
Mehrabi, Hamed; Chen, Yongjian; Ranaweera, Chatura - In: Marketing intelligence & planning 43 (2025) 1, pp. 181-209
Persistent link: https://www.econbiz.de/10015201433
Saved in:
Cover Image
Developing customer analytics capability in firms of different ages : examining the complementarity of outside-in and inside-out resources
Mehrabi, Hamed; Chen, Yongjian; Keramati, Abbas - In: Industrial marketing management : the international … 119 (2024), pp. 108-121
Persistent link: https://www.econbiz.de/10014555719
Saved in:
Cover Image
When change is all around : how dynamic network capability and generative NPD learning shape a firm's capacity for major innovation
Chen, Yongjian (Ken); Coviello, Nicole; Ranaweera, Chatura - In: The journal of product innovation management : an … 38 (2021) 5, pp. 574-599
Persistent link: https://www.econbiz.de/10014531554
Saved in:
Cover Image
When change is all around : How dynamic network capability and generative NPD learning shape a firm’s capacity for major innovation
Chen, Yongjian (Ken); Coviello, Nicole; Ranaweera, Chatura - In: Journal of Product Innovation Management 38 (2021) 5, pp. 574-599
Persistent link: https://www.econbiz.de/10012636146
Saved in:
Cover Image
How accessories add value to a platform : the role of innovativeness and nonalignability
Gill, Tripat; Ma, Zhenfeng; Zhao, Ping; Chen, Yongjian (Ken) - In: European Journal of Marketing 55 (2020) 4, pp. 1103-1129
Purpose: This study aims to distinguish between the indispensable (software) versus discretionary (accessories) complementary products to a platform. It investigates the impact of accessories on increasing the perceived value and sales of a base platform. In particular, the role of two distinct...
Persistent link: https://www.econbiz.de/10012411458
Saved in:
Cover Image
How does dynamic network capability operate? A moderated mediation analysis with NPD speed and firm age
Chen, Yongjian (Ken); Coviello, Nicole; Ranaweera, Chatura - In: Journal of Business & Industrial Marketing 36 (2020) 2, pp. 292-306
Purpose: Systematic research examining the mechanisms that mediate the dynamic capability–performance relationship remains scarce. So too is research on the conditions under which these mechanisms might be influential. Accordingly, this study aims to build upon business network research to...
Persistent link: https://www.econbiz.de/10012277200
Saved in:
Cover Image
How does brand-related user-generated content differ across YouTube, Facebook, and Twitter?
Smith, Andrew N.; Fischer, Eileen; Chen, Yongjian - In: Journal of interactive marketing : a quarterly … 26 (2012) 2, pp. 102-113
Persistent link: https://www.econbiz.de/10009558961
Saved in:
A service of the
zbw
  • Sitemap
  • Plain language
  • Accessibility
  • Contact us
  • Imprint
  • Privacy

Loading...