Chen, Chieh-Shuo; Cheng, Jia-Chi; Lin, Fang-Chi; Peng, … - In: Management Decision 55 (2017) 8, pp. 1598-1612
Purpose The house money effect is proposed to describe that people appear to consider large or unexpected wealth gains to be distinct from the rest of their wealth, and are thus more willing to gamble with such gains than they ordinarily would be. On the other hand, the availability heuristic...