Cheng, Vincent Ting Pong; Pai, Chen-Kuo - In: Journal of Hospitality and Tourism Technology 11 (2020) 2, pp. 327-342
Purpose Online travel agencies (OTAs) have been offering tourists trip planning services (TPS) for more than a decade. However, they are less popular than other online travel services such as metasearch with price comparison. This study aims to investigate why TPS on the internet, although...