Wee, Chow‐Hou; Ta, Soo‐Jiuan; Cheok, Kim‐Hong - In: International Marketing Review 12 (1995) 6, pp. 19-46
Counterfeiting is a serious problem besetting an increasing number of industries. It affects not only products whose brand name is synonymous with its quality or flavour, but also products which require a high level of research and development, and marketing. Counterfeit merchandise cuts into...