Batra, Rajeev; Li, Dongmei; Chiu, Chi-Yue - In: Asia Pacific Journal of Marketing and Logistics 34 (2021) 3, pp. 559-575
Purpose: This paper aims to identify distinct consumption patterns among Asian consumers and examine how these relate to cultural antecedents and key human values. Design/methodology/approach: This study uses a large, representative sample of almost 7,000 Asian consumers in 10 culturally...