Problem definition: Many studies have examined quantitative customer reviews (i.e., star ratings) and found them to be a reliable source of information that has a positive effect on product demand. Yet the effect of qualitative customer reviews (i.e., text reviews) on demand has been less...

By using user generated content (UGC), specifically customer ratings, this paper disentangles the role of different dimensions of product quality in influencing consumer choice. We use a structural estimation model with endogenous prices and heterogeneous customer preferences to show that...