Haliun, Sharmuud; Cho, Seong-Do - In: Journal of Marketing and Consumer Behaviour in Emerging … 1 (2015) 1, pp. 4-14
The economy of Mongolia has been growing, especially due to imports growing more than exports. The purpose of this study is to examine the impact of a Korean country-of-origin on Mongolian consumer product evaluation and purchase intention using a Korean laptop. Specifically, this study tested...