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Search: person:"Choi, Kyu Ha"
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Sport
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Sport event
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Sports
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Sportveranstaltung
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2018 PyeongChang Winter Games
1
Big event
1
Brand extension
1
Brand image
1
Großveranstaltung
1
Holiday behaviour
1
Markenimage
1
Markentransfer
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Mega sporting event
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Olympic sponsorship
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Perception
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Risiko
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Risikopräferenz
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Terrorismus
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Tourism
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Tourismus
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Urlaubsverhalten
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brand image transfer
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leveraging focus
1
leveraging method
1
on-site sponsorship
1
political instability
1
risk perception
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sponsorship fit
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terrorism risk
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travel intention
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Choi, Kyu Ha
2
Leopkey, Becca
2
Byun, Jinsu
1
Ellis, Dana
1
Kim, Minhong
1
Zinn, Kathleen
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International journal of sport management and marketing : IJSMM
1
Tourism economics : the business and finance of tourism and recreation
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ECONIS (ZBW)
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1
On-site sponsorship leveraging patterns of TOP and domestic programmes: the case of 2018 PyeongChang Winter Games
Choi, Kyu Ha
;
Ellis, Dana
;
Leopkey, Becca
;
Byun, Jinsu
; …
- In:
International journal of sport management and marketing …
22
(
2022
)
1/2
,
pp. 47-72
Persistent link: https://www.econbiz.de/10012990281
Saved in:
2
The influence of tourist risk perceptions on travel intention to mega sporting event destinations with different levels of risk
Kim, Minhong
;
Choi, Kyu Ha
;
Leopkey, Becca
- In:
Tourism economics : the business and finance of tourism …
27
(
2021
)
3
,
pp. 419-435
Persistent link: https://www.econbiz.de/10012522437
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