Choplin, Jessica M.; Wedell, Douglas H. - In: Judgment and Decision Making 9 (2014) 3, pp. 243-258
Decisions that consumers make often rest on evaluations of attributes, such as how large, expensive, good, or fattening an option seems. Extant research has demonstrated that these evaluations in turn depend upon the recently experienced distribution of attribute values (e.g., positively or...