Wang, Chen-Ya; Lin, Yi-Chun; Chang, Hsia-Ching; Chou, … - In: International Journal of Online Marketing (IJOM) 7 (2017) 3, pp. 1-19
The authors aim to explore the correlation between coupon information-sharing behavior and consumer sentiment by analyzing tweets. They used Twitter application programming interface to retrieve users' tweets, and took a machine learning approach for sentiment analysis. After the data...