The objective of this paper is to examine the impact of tactical green marketing orientation (TGMO) and strategic green marketing orientation (SGMO) on small & medium scale enterprises (SMEs) performance and environmental performance. This study uses data from owners/managers from different...

An action research was conducted to know whether Facebook, a web 2.0 technique, can be used as a scaffolding tool for management education in India. The study was conducted on 120 management students from mixed background studying business management in a residential college at Bhubaneswar,...

This study focuses on measuring the brand personality of BlackBerry mobile phone to find out the changes in brand image after repositioning and targeting youth, and exploring the model validity of Jennifer Aaker's Brand Personality Scale. The random sampling method was used to collect primary...