Ansong, David; Chowa, Gina; Adjabeng, Bernice Korkor - In: International Journal of Bank Marketing 33 (2015) 3, pp. 201-222
Purpose – Expanding access to financial services for the 70 percent of Ghanaians who are unbanked is critical. Bank branches have been the primary channel for financial service delivery, but this may be changing because of technological innovations. Analysts believe branch-based banking still...