Kim, Jungsun (Sunny); Christodoulidou, Natasa; Choo, … - In: Journal of Hospitality and Tourism Technology 4 (2013) 1, pp. 40-63
Purpose – This study aims to explore: the impact of customers' previous experience on their likelihood of using kiosks at quick service restaurants (QSRs); a mediating role of customer readiness (i.e. role clarity, ability, extrinsic motivation, intrinsic motivation) between customers'...