Chiou, Jyh-Shen; Wu, Lei-Yu; Chuang, Min-Chieh - In: Journal of Business Research 63 (2010) 4, pp. 431-438
This study includes information technology (IT) related industries as the focus and aims to examine the antecedents of retailer loyalty toward brand owners by simultaneously investigating push and pull effects in the channel system. The study interviews 274 independent retailers who sell IT...