In the article the essence of the concept \"competitive potential\", its features and structure is investigated. Control mechanism provides competitive potential and its diagnosis. It is concluded that the company may have competitive potential subject to the achievement of high quality...

he article deals with the essence of the concepts of "competitive" and "competitive advantage". The main approaches to the management of enterprise competitiveness in the modern world are analyzed. It is concluded that the main needs of the modern enterprise management competitiveness is to...

In the article evolution of the concepts "innovation" and "innovative activity" is considered. The current state of introduction of innovations in production in Ukraine is analyzed and the reasons and consequences of insufficiently active investment involvement of the enterprises are defined.