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Chung, Myungjin
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Saini, Ritesh
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Color darkness and hierarchy perceptions : how consumers associate darker colors with higher hierarchy
Chung, Myungjin
;
Saini, Ritesh
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 820-837
Persistent link: https://www.econbiz.de/10013165449
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2
Consumer self-uncertainty increases price dependency
Chung, Myungjin
;
Saini, Ritesh
- In:
Journal of business research : JBR
140
(
2022
),
pp. 40-48
Persistent link: https://www.econbiz.de/10013040649
Saved in:
3
Color darkness and hierarchy perceptions : How consumers associate darker colors with higher hierarchy
Chung, Myungjin
;
Saini, Ritesh
- In:
Psychology & Marketing
39
(
2021
)
4
,
pp. 820-837
Persistent link: https://www.econbiz.de/10012808572
Saved in:
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