Chung, Walter W.C.; Ko, Candy C.Y.; Cheung, Eric W.M.; … - In: Benchmarking: An International Journal 14 (2007) 1, pp. 123-139
Purpose – This paper seeks to present an in‐depth case study on the adoption of IT by a fast moving consumer goods (FMCG) company. The objective is to describe an approach to benchmark the performance with and without IT use in its business process. Design/methodology/approach – The unique...