Omigie, Newman O.; Zo, Hangjung; Rho, Jae Jeung; … - In: Industrial Management & Data Systems 117 (2017) 5, pp. 910-926
Purpose The purpose of this paper is to extend the theory of consumption values by investigating the influence of aesthetic, conditional, convenience, monetary, epistemic, self-gratification, and social value on customer pre-adoption choice behavior to use mobile financial services....