Melović, Boban; Dabić, Marina; Vukčević, Milica; … - In: Journal of Knowledge Management 25 (2021) 11, pp. 175-202
Purpose: The purpose of this paper is to investigate the perception of marketing managers in a transition country Montenegro with regards to marketing metrics. The paper examines the degree in which managers are familiar with the way marketing metrics are applied and how important they are in...
