Marcu, Liana; Ciuhureanu, Alina-Teodora; Balteș, Nicolae - In: Annals of the University of Petrosani, Economics 11 (2011) 4, pp. 167-174
In the contemporary era, dominated by deep interests, an organization will only survive by being creative, based on professionalism, having the ability to decide. And as creativity, renewal and innovation are the pillars of customer satisfaction, this remains a problem, not enough conceptually...