Japan is a leading market for U.S. oranges. Since 1995, orange consumption in Japan has declined. This report summarizes an analysis of household survey data to assess various factors that may be related to the decline. Consumption of oranges in Japan differs markedly across generations, with...

Due to a rapidly aging society, stagnating per capita income and rather stable prices, traditional economic analyses methods lost their power in the 1990s to predict future food product consumption in Japan. This study, in part, remedies this problem by projecting future consumption of selected...

Individual consumption of most food products varies by age, and in countries like Japan that have experienced drastic social and economic changes during the past several decades, it also differs from generation to generation. Unless proper measures are taken to account for these factors,...