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Conjoint measurement : methods and applications
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Joint Segmentation on Distinct Interdependent Bases With Categorical Data
Ramaswamy, Venkatram
;
Chatterjee, Rabikar
;
Cohen, Steven H.
- In:
Journal of marketing research : JMR
33
(
1996
)
3
,
pp. 337-350
Persistent link: https://www.econbiz.de/10006679189
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