Most, Fabian; Conejo, Francisco J.; Cunningham, Lawrence F. - In: Journal of Research in Marketing and Entrepreneurship 20 (2018) 2, pp. 229-251
Purpose: Literature in entrepreneurial marketing (EM) continues to grow in volume and diversity. This paper aims to examine the topical structure of EM’s literature toward guiding research in the field. Design/methodology/approach: A four-phase bibliometric research design is implemented,...