Vega‐Vázquez, Manuela; Cossío‐Silva, Francisco J.; … - In: Management Decision 50 (2012) 8, pp. 1445-1464
Purpose – This study aims to examine the relationship between a firm's market orientation, product innovation success and market performance. Design/methodology/approach – Data for the empirical research is obtained from a sample of innovative industrial enterprises based in Andalusia...