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  • Search: person:"Coulter, Robin A"
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Year of publication
Subject
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Consumer behaviour 18 Konsumentenverhalten 16 Brand management 7 Globalisierung 7 Globalization 7 Markenführung 7 Advertising effects 6 Werbewirkung 6 Brand 5 Cultural identity 5 International marketing 5 Internationales Marketing 5 Kulturelle Identität 5 Markenartikel 5 USA 5 United States 5 Advertising 4 Brand image 4 Markenimage 4 Romania 4 Rumänien 4 Russia 4 Russland 4 Werbung 4 Environmental consciousness 3 Personality psychology 3 Persönlichkeitspsychologie 3 Umweltbewusstsein 3 Abfallvermeidung 2 Corporate culture 2 Cosmetics 2 Data collection method 2 Economic history 2 Emerging economies 2 Erhebungstechnik 2 Experiment 2 Language 2 Lebensstil 2 Lifestyle 2 Marketing 2
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Online availability
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Undetermined 17 Free 2
Type of publication
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Article 58 Book / Working Paper 4
Type of publication (narrower categories)
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Article in journal 23 Aufsatz in Zeitschrift 23 research-article 4 Aufsatz im Buch 1 Book section 1 Collection of articles of several authors 1 Collection of articles written by one author 1 Sammelwerk 1 Sammlung 1
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Language
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English 34 Undetermined 28
Author
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Coulter, Robin A. 59 Price, Linda L. 18 Strizhakova, Yuliya 17 Coulter, Keith S. 9 Chelminski, Piotr 5 Ligas, Mark 4 Micu, Camelia C. 4 Bearden, William O. 3 Coulter, Robin A 3 Feick, Lawrence 3 Zaltman, Gerald 3 Cotte, June 2 Coulter, Keith S 2 Feick, Lawrence F. 2 Haws, Kelly L. 2 Kareklas, Ioannis 2 Moore, Melissa 2 Walker Reczek, Rebecca 2 Brundel, Frédéric F. 1 Brunel, Frederic F. 1 Carlson, Jeffrey R. 1 Ghosh Chowdhury, Tilottama 1 Haws, Kelly 1 Hirschman, Elizabeth Caldwell 1 Khare, Adwait 1 Marquardt, Adam J. 1 Micu, Camelia 1 Moore, Robert S. 1 Naylor, Rebecca Walker 1 Olson, Jerry C. 1 Price, Linda L 1 Ross, William T. 1 Salnikova, Ekaterina 1 Schneider, Mark 1 Schultz, Ainslie E. 1 Sheth, Jagdish N. 1 Stammerjohan, Claire Allison 1 Venkatesh, Alladi 1 Vredeveld, Anna J. 1
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Published in...
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 10 Journal of consumer research : JCR ; an interdisciplinary bimonthly 7 Journal of international marketing 6 The journal of services marketing 5 Journal of Consumer Research 3 Journal of Services Marketing 3 Journal of advertising : official publication of the American Academy of Advertising 3 AMS review : official publication of the Academy of Marketing Science 2 Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology 2 Journal of marketing theory and practice 2 Journal of the Academy of Marketing Science 2 Psychology & marketing 2 European Journal of Marketing 1 European journal of marketing : EJM 1 Handbook of qualitative research methods in marketing 1 Journal of Business Research 1 Journal of Consumer Psychology 1 Journal of East-West business 1 Journal of business research : JBR 1 Journal of consumer psychology : the official journal of the Society for Consumer Psychology 1 Journal of economic psychology : research in economic psychology and behavioral economics 1 Journal of marketing research 1 Legends in marketing 1
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Source
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ECONIS (ZBW) 28 OLC EcoSci 25 Other ZBW resources 5 RePEc 4
Showing 1 - 10 of 62
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Spillover effects of sensory stimulation
Ghosh Chowdhury, Tilottama; Khare, Adwait; Coulter, Robin A. - 2025
Persistent link: https://www.econbiz.de/10015396269
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Engaging consumers with environmental sustainability initiatives : consumer global-local identity and global brand messaging
Salnikova, Ekaterina; Strizhakova, Yuliya; Coulter, Robin A. - In: Journal of marketing research 59 (2022) 5, pp. 983-1001
Persistent link: https://www.econbiz.de/10013389276
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The fresh start mindset : a cross-national investigation and implications for environmentally friendly global brands
Strizhakova, Yuliya; Coulter, Robin A.; Price, Linda L. - In: Journal of international marketing 29 (2021) 4, pp. 45-61
Persistent link: https://www.econbiz.de/10012660728
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Spatial distance construal perspectives on cause-related marketing : the importance of nationalism in Russia
Strizhakova, Yuliya; Coulter, Robin A. - In: Journal of international marketing 27 (2019) 1, pp. 38-55
Persistent link: https://www.econbiz.de/10011999577
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About time in marketing : an assessment of the study of time and conceptual framework
Carlson, Jeffrey R.; Ross, William T.; Coulter, Robin A.; … - In: AMS review : official publication of the Academy of … 9 (2019) 3, pp. 136-154
Persistent link: https://www.econbiz.de/10012162436
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Cultural experiential goal pursuit, cultural brand engagement, and culturally authentic experiences : sojourners in America
Vredeveld, Anna J.; Coulter, Robin A. - In: Journal of the Academy of Marketing Science 47 (2019) 2, pp. 274-290
Persistent link: https://www.econbiz.de/10012022577
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Crossing Bridges: Assembling Culture into Brands and Brands into Consumers' Global Local Cultural Lives
Price, Linda L.; Coulter, Robin A. - In: Journal of Consumer Psychology 29 (2019) 3, pp. 547-554
Persistent link: https://www.econbiz.de/10012083050
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Judgment is Not Color Blind : The Impact of Automatic Color Preference on Product and Advertising Preferences
Kareklas, Ioannis; Brunel, Frederic F.; Coulter, Robin A. - 2014
This research examines the colors white and black and highlights the importance of automatic preference for the color white over black in product choice and advertising contexts. Across three studies, we incorporate multiple Implicit Association Tests to assess automatic preferences for colors,...
Persistent link: https://www.econbiz.de/10014170324
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The fresh start mindset : transforming consumers’ lives
Price, Linda L.; Coulter, Robin A.; Strizhakova, Yuliya; … - In: Journal of consumer research : JCR ; an … 45 (2018) 1, pp. 21-48
Persistent link: https://www.econbiz.de/10011883873
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Zaltman metaphor elicitation technique
Zaltman, Gerald; Venkatesh, Alladi; Hirschman, … - 2018
Persistent link: https://www.econbiz.de/10011899977
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