Search Results - person:"Coulter, Robin A"

Engaging consumers with environmental sustainability initiatives : consumer global-local identity and global brand messaging

Salnikova, Ekaterina; Strizhakova, Yuliya; Coulter, Robin A. - In: Journal of marketing research 59 (2022) 5, pp. 983-1001

Persistent link: https://www.econbiz.de/10013389276

The fresh start mindset : a cross-national investigation and implications for environmentally friendly global brands

Strizhakova, Yuliya; Coulter, Robin A.; Price, Linda L. - In: Journal of international marketing 29 (2021) 4, pp. 45-61

Persistent link: https://www.econbiz.de/10012660728

Spatial distance construal perspectives on cause-related marketing : the importance of nationalism in Russia

Strizhakova, Yuliya; Coulter, Robin A. - In: Journal of international marketing 27 (2019) 1, pp. 38-55

Persistent link: https://www.econbiz.de/10011999577

Cultural experiential goal pursuit, cultural brand engagement, and culturally authentic experiences : sojourners in America

Vredeveld, Anna J.; Coulter, Robin A. - In: Journal of the Academy of Marketing Science 47 (2019) 2, pp. 274-290

Persistent link: https://www.econbiz.de/10012022577

About time in marketing : an assessment of the study of time and conceptual framework

Carlson, Jeffrey R.; Ross, William T.; Coulter, Robin A.; … - In: AMS review : official publication of the Academy of … 9 (2019) 3, pp. 136-154

Persistent link: https://www.econbiz.de/10012162436

Crossing Bridges: Assembling Culture into Brands and Brands into Consumers' Global Local Cultural Lives

Price, Linda L.; Coulter, Robin A. - In: Journal of Consumer Psychology 29 (2019) 3, pp. 547-554

Persistent link: https://www.econbiz.de/10012083050

Judgment is Not Color Blind : The Impact of Automatic Color Preference on Product and Advertising Preferences

Kareklas, Ioannis; Brunel, Frederic F.; Coulter, Robin A. - 2014

This research examines the colors white and black and highlights the importance of automatic preference for the color white over black in product choice and advertising contexts. Across three studies, we incorporate multiple Implicit Association Tests to assess automatic preferences for colors,...

Persistent link: https://www.econbiz.de/10014170324

The fresh start mindset : transforming consumers’ lives

Price, Linda L.; Coulter, Robin A.; Strizhakova, Yuliya; … - In: Journal of consumer research : JCR ; an … 45 (2018) 1, pp. 21-48

Persistent link: https://www.econbiz.de/10011883873

Zaltman metaphor elicitation technique

Zaltman, Gerald; Venkatesh, Alladi; Hirschman, … - 2018

Persistent link: https://www.econbiz.de/10011899977

Small sounds, big deals : phonetic symbolism effects in pricing

Coulter, Keith S.; Coulter, Robin A. - In: Journal of consumer research : JCR ; an … 40 (2013/14), pp. 224-237

Persistent link: https://www.econbiz.de/10009777134