Libraries should not be put off by the initial investment required to build an annual fund. Although direct mail is expensive, it is the only way to acquire a large number of new donors to launch an annual fund program. Such programs can raise significant revenue for library operations. They...

Libraries have barely begun to exploit alternate funding potential. Provides essential information and outlines the steps for planning using a team approach. Library staff and support group leaders will find the information helpful as their guide to fundraising for a library. Provides the tools...