This paper presents a quantitative research with two main directions: (1) to determine the strength of a possible association between the consumers’ expectations from the companies and their willingness to be actively involved in the transition to green economy and (2) to establish the degree...

This paper presents a quantitative research with two main directions: (1) to determine the strength of a possible association between the consumers’ expectations from the companies and their willingness to be actively involved in the transition to green economy and (2) to establish the degree...

In these times of economic crisis, the advertising market goes through a difficult period, as companies reduce marketing budgets drastically trying to reduce their costs. For some companies, mobile phone can be a very effective communication channel because mobile adds are much cheaper than...

This millennium, confronted with a globalization of means leading as fast as possible at certain pursued aims, highlights the importance of competitiveness from the perspective of the continuous fight against limitation of resources. In this context," the machine of life evolution and economy"...

Construction market has a tremendous impact on our national economy. Whathappens in the construction industry reflects society's demands, both from a perspective ofdemographic trends and especially of the financing. The current economic slowdown requires toreview the way marketing is done. The...

Over the last 50 years humans have converted the export of fluvial materials which induced significant changes in biology, chemistry and morphology of the aquatic systems. The study presents the long-term changes induced on biotic communities alongside chemical parameters in Danube Delta systems...

In the paper are presented some methods used for characterization of water quality, in terms of organic pollutants and volatile metallic elements. The working conditions for the quantification of toxic As, Se, Sb, Hg from drinking water using the modern technique based on flow injection –...

The success of a social marketing campaign does not depend mainly on its budget but rather on the message that is sent. This article emphasize the importance of the message for successful social marketing campaigns and makes an analysis of the messages’ type/structure of leading social...