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Search: person:"Cruz, Ryan E."
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ECONIS (ZBW)
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Improving representation over time? : assessing intersectional (in)visibility of masculinity and race/ethnicity in print ads
Wu, Shuang
;
Krey, Nina
;
Cruz, Ryan E.
- In:
Journal of current issues and research in advertising
43
(
2022
)
4
,
pp. 400-420
Persistent link: https://www.econbiz.de/10013464104
Saved in:
2
When corporate partnerships are not awesome : leveraging corporate missteps and activist sentiment in social media
Perera, B. Yasanthi
;
Cruz, Ryan E.
;
Albinsson, Pia A.
; …
- In:
The dark side of social media : a consumer psychology …
,
(pp. 125-146)
.
2018
Persistent link: https://www.econbiz.de/10011740528
Saved in:
3
Second person pronouns enhance consumer involvement and brand attitude
Cruz, Ryan E.
;
Leonhardt, James M.
;
Pezzuti, Todd
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 104-116
Persistent link: https://www.econbiz.de/10011743784
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