The IFAMR is published quarterly by the International Food and Agribusiness Management Association. Visit website: www.ifama.org

The IFAMR is published quarterly by the International Food and Agribusiness Management Association. Visit website: www.ifama.org

The IFAMR is published quarterly by the International Food and Agribusiness Management Association. www.ifama.org

Differentiating products through labeling has been shown to be an effective strategy for increasing market share and pricing over undifferentiated products. This study examines consumer willingness to pay for multiple labeled (by both production type and origin) differentiated produce among...

This study assesses the potential for extending the farmers’ market season in the Intermountain West by evaluating producer and market manager perceptions regarding product availability, pricing, and marketing realities through web-based surveys conducted in 2011. Potential extended...

Small farms and ranches represent 90% of all farms in the Intermountain West and hence, their long-term success and viability is important to the economic survival of their communities and the supply of local foods to direct and retail markets. The success of small farms is seemingly enhanced by...