Dörnyei, Krisztina Rita; Krystallis, Athanasios; … - In: Journal of Consumer Marketing 34 (2017) 3, pp. 191-201
Purpose This paper aims to investigate the impact of assortment size and attribute quantity on the depth and content of consumer information searches. Design/methodology/approach For a computer-aided experiment using an information display board, participants ( n = 393) were placed in a...