DENG, GUANG-JUN; ZENG, YONG - In: International Journal of Information Technology & … 10 (2011) 03, pp. 451-477
The prosperity of emerging technology may be triggered by the occurrence of rare events, and once emerging technology booms, there may be an enormous market demand for it. This paper explores the firm's commercial and R&D investment decisions on emerging technology in real options framework. We...