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La publicité : stratégie et placement média ou comment choisir la campagne intégrée la plus efficace
Dagenais, Bernard
-
2015
-
Deuxième édition revue et augmentée
Persistent link: https://www.econbiz.de/10011433892
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Recherches et expériences - Une personnalité politique peut-elle survivre sans un spin doctor ?
Dagenais, Bernard
- In:
Revue française du marketing
(
2006
)
210
,
pp. 27-38
Persistent link: https://www.econbiz.de/10007943768
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Le plan de communication : l'art de séduire ou de convaincre les autres
Dagenais, Bernard
-
1999
-
2. tirage
Persistent link: https://www.econbiz.de/10004041618
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