Ning, Zhong; Choi, Tsan‐Ming; Xie, Charlene; Xie, Li; … - In: Supply Chain Management: An International Journal 16 (2011) 6, pp. 409-418
Purpose – This paper aims to explore the effect of e‐marketplace on the supply chain's performance under the markdown policy. Profit and risk analyses are both conducted and channel coordination issues are examined. Design/methodology/approach – The paper presents a markdown policy supply...