Chatterjee, Devlina; Dandona, Bahul; Mitra, Aditya; … - In: International Journal of Culture, Tourism and … 13 (2019) 4, pp. 430-442
Purpose: The purpose of this paper is to understand Indian tourists’ perceptions of Airbnb compared to other hospitality options, and the factors driving their purchase intentions. Design/methodology/approach: An integrated model for purchase intention was conceptualized based on the theory...