This study addresses factors influencing the adoption of specialty rice variety among smallholder farmers in Vietnam. We used a sample of 336 farmers from the Red River Delta who were interviewed between October and December 2014. We follow the adoption behavior model based on the utility...

Value chain development involving small holders is currently promoted as a mechanism for promoting rural development generally, harnessing market forces for improving the livelihood of the poor. There is a growing trend for agricultural development projects to incorporate market linkages, in...

The project ‘Coalition to Diversify Income through Underused Crops’ (CoDI) operates in Vietnam and India since 2008. The project supports local communities in the production, processing and marketing of neglected crops – local grains, fruits and vegetables. Those varieties have close...

In Vietnam, the marketing of fruits and vegetables is characterized by a diversity of distribution chains that includes formal markets, street vendors, shops and supermarkets. Presently, the government is promoting the expansion of supermarket distribution and eliminating all informal trade. The...

In Vietnam, the marketing of fruits and vegetables is characterized by a diversity of distribution chains that includes formal markets, street vendors, shops and supermarkets. Presently, the government is promoting the expansion of supermarket distribution and eliminating all informal trade. The...

The development of supermarkets in Vietnam, as in other emerging countries, goes along with an increasing concern on the part of purchasers for food quality. The paper investigates whether farmer organisations are able to help small-scale farmers get access to supermarkets, and the role that...