Venkataraman, S.; Das, Ranjan - In: International Journal of E-Business Research (IJEBR) 9 (2013) 1, pp. 1-20
Social media engagement by business firms has been steadily on the rise, with its application extending to a range of corporate functions, beyond marketing and customer engagement, many of which can be construed as strategic. However, the potential influence of social media on strategy process...