Dasgupta, Rajaram; Malai, Manickaraj - In: Journal of Asia Business Studies 7 (2013) 1, pp. 57-67
Purpose – Indian Bank, a major commercial bank in South India, has launched Rural Credit Franchisee (RCF) model for lending money to small borrowers in villages. The study aims to study the business model, the profile of ultimate borrowers and their credit requirements and to study the...