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Search: person:"DeRosia, Eric David"
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DeRosia, Eric David
5
Christensen, Glenn L.
3
Elder, Ryan S.
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Lee, Thomas R.
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Whitlark, David B.
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Advances in business and management forecasting
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ECONIS (ZBW)
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Harmful effects of mental imagery and customer orientation during new product screening
DeRosia, Eric David
;
Elder, Ryan S.
- In:
Journal of marketing research
56
(
2019
)
4
,
pp. 637-651
Persistent link: https://www.econbiz.de/10012177608
Saved in:
2
Sophisticated but confused : the impact of brand extension and motivation on source confusion
DeRosia, Eric David
;
Lee, Thomas R.
;
Christensen, Glenn L.
- In:
Psychology & marketing
28
(
2011
)
5
,
pp. 457-478
Persistent link: https://www.econbiz.de/10009012661
Saved in:
3
Blind insights : a new technique for testing a priori hypotheses with qualitative methods
DeRosia, Eric David
;
Christensen, Glenn L.
- In:
Qualitative market research : an international journal
12
(
2009
)
1
,
pp. 15-35
Persistent link: https://www.econbiz.de/10003828368
Saved in:
4
Improving sales forecasts by testing underlying hypotheses about consumer behavior : a proposed qualitative method
DeRosia, Eric David
;
Christensen, Glenn L.
;
Whitlark, …
- In:
Advances in business and management forecasting
4
(
2006
),
pp. 183-197
Persistent link: https://www.econbiz.de/10003751391
Saved in:
5
Some consequences of making advertisements more difficult to comprehend: Inhibited counterarguing and a sleeper effect
DeRosia, Eric David
-
2003
Persistent link: https://www.econbiz.de/10003564760
Saved in:
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