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Search: person:"Deng, Xiaoyan"
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Consumer behaviour
8
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8
Packaging
4
Product design
4
Produktgestaltung
4
Verpackung
4
Brand image
2
Food consumption
2
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Aesthetics
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Art-infusion effect
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Beschwerdemanagement
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Beziehungsmarketing
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Complaint management
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Customer satisfaction
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Dienstleistungsqualität
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Eating habit
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Einzelhandel
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Enduring involvement
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Ernährungsverhalten
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Experiential consumption
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Flavor heaviness
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Fotografie
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Holistic versus analytic processing
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Information behaviour
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Informationsverhalten
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Japan
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English
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Deng, Xiaoyan
14
Lee, Hyojin
5
Fujita, Kentaro
3
Kahn, Barbara E.
3
Unnava, H. Rao
3
Unnava, Hanumantha Rao
3
Hui, Sam K.
1
Hutchinson, J. W.
1
Ishii, Hiroaki
1
Kahn, Barbara E
1
Kim, Pielah
1
Park, Jaewoo
1
Srinivasan, Raji
1
Stillman, Paul
1
Teeny, Jacob
1
Togawa, Taku
1
Unnava, Rao
1
Wang, Lili
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Yang, Xiaojing
1
You, Yanfen
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Journal of marketing research : JMR
3
Journal of business research : JBR
2
Journal of marketing
2
Journal of Consumer Psychology
1
Journal of Consumer Research
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of retailing
1
Psychology & Marketing
1
Sensory marketing : research on the sensuality of products
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ECONIS (ZBW)
10
Other ZBW resources
2
OLC EcoSci
1
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1
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1
In the eye of the beholder : cross-pollination between art-infused products
Kim, Pielah
;
Deng, Xiaoyan
;
Unnava, Rao
- In:
Journal of business research : JBR
117
(
2020
),
pp. 302-311
Persistent link: https://www.econbiz.de/10012286053
Saved in:
2
When and why saying "thank you" is better than saying "sorry" in redressing service failures : the role of self-esteem
You, Yanfen
;
Yang, Xiaojing
;
Wang, Lili
;
Deng, Xiaoyan
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 133-150
Persistent link: https://www.econbiz.de/10012176607
Saved in:
3
"Too true to be good?" : when virtual reality decreases interest in actual reality
Deng, Xiaoyan
;
Unnava, H. Rao
;
Lee, Hyojin
- In:
Journal of business research : JBR
100
(
2019
),
pp. 561-570
Persistent link: https://www.econbiz.de/10012024012
Saved in:
4
A packaging visual-gustatory correspondence effect : using visual packaging design to influence flavor perception and healthy eating decisions
Togawa, Taku
;
Park, Jaewoo
;
Ishii, Hiroaki
;
Deng, Xiaoyan
- In:
Journal of retailing
95
(
2019
)
4
,
pp. 204-218
Persistent link: https://www.econbiz.de/10012154092
Saved in:
5
The “Buzz” Behind the Buzz Matters : Energetic and Tense Arousal as Separate Motivations for Word of Mouth
Teeny, Jacob
;
Deng, Xiaoyan
;
Unnava, H. Rao
- In:
Journal of Consumer Psychology
30
(
2020
)
3
,
pp. 429-446
Persistent link: https://www.econbiz.de/10012189366
Saved in:
6
Examining consumers’ sensory experiences with color : A consumer neuroscience approach
Stillman, Paul
;
Lee, Hyojin
;
Deng, Xiaoyan
;
Unnava, …
- In:
Psychology & Marketing
37
(
2020
)
7
,
pp. 995-1007
Persistent link: https://www.econbiz.de/10012273765
Saved in:
7
A "wide" variety : effects of horizontal versus vertical display on assortment processing, perceived variety, and choice
Deng, Xiaoyan
;
Kahn, Barbara E.
;
Unnava, Hanumantha Rao
; …
- In:
Journal of marketing research : JMR
53
(
2016
)
5
,
pp. 682-698
Persistent link: https://www.econbiz.de/10011600533
Saved in:
8
Monochrome forests and colorful trees : the effect of black-and-white versus color imagery on construal level
Lee, Hyojin
;
Deng, Xiaoyan
;
Unnava, Hanumantha Rao
; …
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
4
,
pp. 1015-1032
Persistent link: https://www.econbiz.de/10010473321
Saved in:
9
When do transparent packages increase (or decrease) food consumption?
Deng, Xiaoyan
;
Srinivasan, Raji
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 104-117
Persistent link: https://www.econbiz.de/10009782066
Saved in:
10
Effects on visual weight perceptions of product image locations on packaging
Kahn, Barbara E.
;
Deng, Xiaoyan
- In:
Sensory marketing : research on the sensuality of products
,
(pp. 259-278)
.
2010
Persistent link: https://www.econbiz.de/10003933302
Saved in:
1
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