This article analyses the relationship between the comparative advantages of bank branches and the trade area environment. Bank branches are points of sale whose trade environment influences their activities and performance. Comparative advantages are defined, for each output mix, by the strict...

This paper presents a benchmarking analysis of the branches and regional banks of a large French banking group. The analysis focuses on operational performance. Starting from an ‘individual’ diagnosis at branch level, a ‘network’ diagnosis is developed at regional bank level. The aim of...