Souchon, Anne L.; Dewsnap, Belinda; Durden, Geoffrey R.; … - In: International Marketing Review 32 (2015) 6, pp. 732-761
Purpose – The purpose of this paper is to examine the factors that enhance export decision-makers’ generation of export information, using a non-linear approach and a multi-country context, and so provide export decision-makers with empirically based guidelines on how to maximize their...