Dickey, Michael H.; Harrison McKnight, D.; George, Joey F. - In: International Journal of Organizational Analysis 15 (2008) 3, pp. 251-282
Purpose – This study aims to examine how two types of trust affect five key franchisee attitudes/behaviors within a setting where franchisees have strong contractual ties to the franchisor. The five attitudes/behaviors are: identification and satisfaction with the franchisor, compliance and...