Diepen, M. van; Donkers, A.C.D.; Franses, Ph.H.B.F. - Erasmus Research Institute of Management (ERIM), ERIM … - 2006
Direct mailing is the main tool that charities employ for fundraising. With increasing amounts of soliciting mailings and with the best donators receiving more mailings as a result of target selection, irritation might increase. As a result, such irritation could cause individuals to donate...