Chung, Henry F.L.; Ding, Zhujun; Ma, Xufei - In: European Journal of Marketing 53 (2019) 2, pp. 257-278
Purpose The purpose of this paper is to integrate the resource-based view (RBV) with organisational learning theory by investigating the role of the RBV mechanism in the preceding performance-current performance linkage. The authors further examine the role of the decision-making approach on the...