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  • Search: person:"Dirsehan, Taşkın"
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Year of publication
Subject
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Beziehungsmarketing 7 Relationship marketing 7 Consumer behaviour 5 Konsumentenverhalten 5 Multichannel strategy 5 Multikanalvertrieb 5 Brand image 4 Digitalisierung 4 Digitization 4 Brand management 3 Composite model 3 Customer satisfaction 3 Innovation 3 International marketing 3 Internet marketing 3 Kundenzufriedenheit 3 Markenführung 3 Markenimage 3 Online-Marketing 3 Belief perseverance 2 Brand 2 Brand associations 2 Brand concept map 2 Competitive advantage 2 Consistent PLS 2 Dienstleistungsqualität 2 Emerging markets 2 Internationales Marketing 2 Markenartikel 2 Measurement error 2 Reflective measurement 2 Scientific self-correction 2 Service quality 2 Turkey 2 Türkei 2 Wettbewerbsvorteil 2 Air transport 1 Airline 1 Artificial intelligence 1 Artificial intelligence (AI) 1
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Online availability
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Undetermined 9 Free 7 CC license 1
Type of publication
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Article 17 Book / Working Paper 3
Type of publication (narrower categories)
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Article in journal 7 Aufsatz in Zeitschrift 7 Aufsatz im Buch 5 Book section 5 Article 1 Aufsatzsammlung 1 Conference paper 1 Konferenzbeitrag 1 research-article 1
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Language
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English 19 Undetermined 1
Author
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Dirsehan, Taşkın 20 Cadogan, John W. 3 Henseler, Jörg 3 Kemény, Ildikó 3 Lee, Nick 3 Roemer, Ellen 3 Eren-Erdoğmuş, İrem 2 Baimukhanbetova, Elmira Esenbekovna 1 Cankat, Ece 1 Dirsehan, Meltem 1 Dirsehan, Meltem Çelik 1 Goktas, Polat 1 Kadıoğlu, Cansu Tor 1 Kazançoğlu, İpek 1 Kurtuluş, Sema 1 Sandykbaeva, Urikkul Duisenovna 1 Tazhiyev, Rashid Oiykbayevich 1 Yıldız, Elif Ceren 1
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Published in...
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Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey 2 Adoption of innovation : balancing internal and external stakeholders in the marketing of innovation 1 Business and Economics Research Journal 1 Capturing, analyzing, and managing word-of-mouth in the digital marketplace 1 Digital challenges and strategies in a pandemic world 1 Economies : open access journal 1 Electronic Commerce Research 1 Electronic commerce research 1 Emerald insight 1 Global marketing strategies for the promotion of luxury goods 1 Journal of air transport management 1 Journal of creating value 1 Journal of retailing and consumer services 1 Qualitative Market Research: An International Journal 1 Qualitative market research : an international journal 1 The journal of services marketing 1
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Source
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ECONIS (ZBW) 16 BASE 1 EconStor 1 RePEc 1 Other ZBW resources 1
Showing 1 - 10 of 20
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Using PLS-SEM and XAI for causal-predictive services marketing research
Goktas, Polat; Dirsehan, Taşkın - In: The journal of services marketing 39 (2025) 1, pp. 53-68
Persistent link: https://www.econbiz.de/10015207233
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Beware of the Woozle effect and belief perseverance in the PLS-SEM literature!
Henseler, Jörg; Lee, Nick; Roemer, Ellen; Kemény, Ildikó - 2024
Partial least squares structural equation modeling (PLS-SEM) is a popular method of data analysis in marketing, information systems research, and related fields. Unfortunately, the literature on PLS-SEM contains a number of misstatements that ascribe characteristics to PLS-SEM that it does not...
Persistent link: https://www.econbiz.de/10015188076
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Beware of the Woozle effect and belief perseverance in the PLS-SEM literature!
Henseler, Jörg; Lee, Nick; Roemer, Ellen; Kemény, Ildikó - In: Electronic Commerce Research 24 (2024) 2, pp. 715-744
Partial least squares structural equation modeling (PLS-SEM) is a popular method of data analysis in marketing, information systems research, and related fields. Unfortunately, the literature on PLS-SEM contains a number of misstatements that ascribe characteristics to PLS-SEM that it does not...
Persistent link: https://www.econbiz.de/10015361291
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Road freight quality management in industry 4.0 : international experience and perspectives in Kazakhstan
Tazhiyev, Rashid Oiykbayevich; Dirsehan, Taşkın; … - In: Economies : open access journal 12 (2024) 8, pp. 1-13
This article explores the evolution of road freight transport in the context of Industry 4.0, focusing on management practices and technological advancements in transport and logistics companies' management information systems. By analyzing the latest international practices in road freight...
Persistent link: https://www.econbiz.de/10015071039
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Beware of the Woozle effect and belief perseverance in the PLS-SEM literature!
Henseler, Jörg; Lee, Nick; Roemer, Ellen; Kemény, Ildikó - In: Electronic commerce research 24 (2024) 2, pp. 715-744
Persistent link: https://www.econbiz.de/10015062781
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Operationalizing customer-perceived value as an emergent variable : empirical evidence from mobile food ordering and delivery applications
Dirsehan, Taşkın; Kadıoğlu, Cansu Tor - In: Journal of creating value 9 (2023) 2, pp. 227-244
Persistent link: https://www.econbiz.de/10014582551
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Blockchain technology as a solution to the Bullwhip effect
Yıldız, Elif Ceren; Dirsehan, Taşkın - In: Digital challenges and strategies in a pandemic world, (pp. 73-89). 2022
Persistent link: https://www.econbiz.de/10013361506
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Role of mobile food-ordering applications in developing restaurants' brand satisfaction and loyalty in the pandemic period
Dirsehan, Taşkın; Cankat, Ece - In: Journal of retailing and consumer services 62 (2021), pp. 1-8
Persistent link: https://www.econbiz.de/10012648835
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The melody of omnichannel customer experience management (OCCEM)
Dirsehan, Taşkın; Dirsehan, Meltem - In: Managing customer experiences in an omnichannel world : …, (pp. 1-10). 2021
Persistent link: https://www.econbiz.de/10012492045
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Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
Dirsehan, Taşkın (ed.) - 2021
Persistent link: https://www.econbiz.de/10012290882
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