Dobele, Angela R.; Greenacre, Luke; Fry, Jane - In: International Journal of Wine Business Research 30 (2018) 1, pp. 19-41
Purpose: This paper aims to examine the impact of purchasing occasion on product value indicators for a selection of Australian and New Zealand branded wines, as evaluated by consumers. Value indicators were defined as conspicuous or inconspicuous. Conspicuous indicators include corporate...