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Dotson, Jeffrey P.
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Non-normal simultaneous regression models for customer linkage analysis
Dotson, Jeffrey P.
;
Retzer, Joseph
;
Allenby, Greg M.
- In:
Quantitative marketing and economics : QME
6
(
2008
)
3
,
pp. 257-277
Persistent link: https://www.econbiz.de/10003765609
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