Pauna, Dan; Dila, Dumitru; Tureac, Cornelia - In: Acta Universitatis Danubius. OEconomica (2014) 2(2), pp. 5-18
This article aims at emphasizing the level of institutional ethics for the needs of an organization, which is the consumersr protection. By the means of this marketing research which has as a starting point the Fishbein- Rosenberg model, we wish to point out the importance of the main attributes...