LITOIU, Valentin; BADICA, Amelia; ETEGAN, Cristian - In: Informatica Economica X (2006) 3, pp. 64-68
This paper emphasizes the importance of intelligent agents in e-commerce, with a particular focus on the B2C and B2B context. From the consumer buying behaviour perspective, agents can be used to assist the following stages: need identification, product brokering, buyer coalition formation,...