Search Results - person:"Egger, Martin"

The interplay of brand, brand origin and brand user stereotypes in forming value perceptions

Gidaković, Petar; Szőcs, Ilona; Diamantopoulos, Adamantios - In: British journal of management 33 (2022) 4, pp. 1924-1949

Persistent link: https://www.econbiz.de/10013463552

The Interplay of Brand, Brand Origin and Brand User Stereotypes in Forming Value Perceptions

Gidaković, Petar; Szőcs, Ilona; Diamantopoulos, Adamantios - In: British Journal of Management 33 (2021) 4, pp. 1924-1949

Persistent link: https://www.econbiz.de/10012808913

The bond between country and brand stereotypes : insights on the role of brand typicality and utilitarian/hedonic nature in enhancing stereotype content transfer

Diamantopoulos, Adamantios; Szőcs, Ilona; Florack, Arnd; … - In: International Marketing Review 38 (2021) 6, pp. 1143-1165

Purpose: Drawing on the stereotype content model (SCM), the authors investigate the stereotype content transfer (in terms of warmth and competence) from country to brand and the simultaneous impact of these two stereotypes on consumer responses toward brands. Design/methodology/approach: The...

Persistent link: https://www.econbiz.de/10012639615

When products compete for consumers attention : how selective attention affects preferences

Florack, Arnd; Egger, Martin; Hübner, Ronald - In: Journal of business research : JBR 111 (2020), pp. 117-127

Persistent link: https://www.econbiz.de/10012237786

Event operatinos and project management

Egger, Martin; Lux, Helmut - In: The business of events management, (pp. 204-231). 2014

Persistent link: https://www.econbiz.de/10010376018

Bestimmungsfaktoren des Strukturwandels

Egger, Peter; Wörter, Martin - In: Wirtschaftspolitische Blätter 58 (2011) 4, pp. 619-637

Persistent link: https://www.econbiz.de/10009504178

Regelung des Bandlaufs im Einlaufspeicher einer Beizanlage

Egger, Martin; Clemens Kirchebner, Andreas; Huber, Thomas - In: Stahl und Eisen : Zeitschrift für die Herstellung und … 130 (2010) 9, pp. 77-85

Persistent link: https://www.econbiz.de/10008704691

Armington product variety growth in small versus large countries

Egger, Peter; Gassebner, Martin; Lassmann, Andrea - In: Swiss journal of economics and statistics 145 (2009) 4, pp. 411-419

Persistent link: https://www.econbiz.de/10003934419

Die Struktur folgt der Strategie

Egger, Martin - In: Betriebswirtschaftliche Kompetenz in der Erwachsenenbildung, (pp. 50-54). 2008

Persistent link: https://www.econbiz.de/10003704054

Faktoren eines erfolgreichen Change Management

Egger, Martin - In: Nachhaltige Unternehmensführung : Excellence durch …, (pp. 37-48). 2007

Persistent link: https://www.econbiz.de/10003657426